AI Use Policy
How I use AI in my real estate practice
AI tools are part of how I work today. I use them to draft listing descriptions, enhance photos, build comparative market analyses faster, write marketing copy, and handle back-office logistics. AI lets me spend more time with clients and less time pushing paper. But AI is never the gatekeeper. It does not decide which homes you see, which neighborhoods you are shown, or which clients I represent. Every output is reviewed by a licensed Broker Associate — me — before it reaches you or goes public. This page lists exactly what AI touches, what it does not, and how you can opt out of AI-generated content on your own listing or transaction.
This policy is the companion to my Fair Housing & Equal Housing Opportunity Policy. The two are linked: the AI rules below exist to make sure the fair housing commitment holds up in a world where automation is doing more of the work.
What AI is used for
Listing descriptions. AI drafts the first version of MLS remarks, Zillow descriptions, and AgentFire landing-page copy. I review and rewrite before anything goes to the MLS or your listing platforms. AI is also used to keep descriptions noun-dense and AI-search-friendly so they surface on Google AI Overviews and ChatGPT property searches.
Photo enhancement. AI handles color correction, exposure balancing, and minor straightening on listing photos. When AI is used for virtual staging (placing furniture in an empty room) or item removal (taking out clutter, pet bowls, personal photos), that use is disclosed on the listing, and the unedited photos are available on request.
Comparative Market Analyses (CMAs). AI helps me crunch comp data faster and surface relevant adjustments. The underlying comps are pulled from Statewide MLS and reviewed by me. AI-accelerated does not mean AI-decided; the value range I give you is mine, defended by data you can see.
Marketing content. Instagram captions, blog posts, email newsletters, and reel scripts are often AI-drafted. I review every piece before it publishes. AI-generated images used in marketing are flagged as such where appropriate.
Advertising targeting. I run paid campaigns on Meta, Google, and ChatGPT Ads. All campaigns that involve housing are configured under each platform’s Housing, Employment, and Credit (HEC) special ad category. This restricts what targeting parameters can be used and complies with HUD guidance on algorithmic advertising.
Back-office operations. AI handles scheduling, transcript summaries from client calls (with consent), document organization, and follow-up reminders. Client-identifying information is not shared with third-party AI tools outside of services that have signed Business Associate or data-processing agreements compliant with my brokerage’s data policy.
What AI is never used for
Filtering or ranking what you see. The MLS feed I share with you is the complete feed for your search criteria. There is no AI ranking layer between the MLS and your inbox. You can ask me at any time for the raw search parameters and the unfiltered match count.
Discriminatory advertising. No AI tool is used to build audiences or creative variants that express a preference or limitation based on a protected class. See the Fair Housing Policy for the full list of protected classes under federal, RI, MA, and CT law.
Client decisions. I do not use AI to recommend whether to buy, sell, hold, refinance, or accept an offer. Those calls require professional judgment. AI may surface data; the recommendation is mine, and it is reviewable.
Pricing recommendations. AI-generated valuations (Zestimates, Realtor.com estimates, and similar) are not the basis for my CMAs or list price recommendations. I use them as one data point among many and disclose when they appear in any material I share.
Replacing disclosures. Material facts about a property — known defects, prior repairs, environmental hazards, HOA issues — are handled by a human (me) with the seller, never delegated to AI.
Disclosure standards
When AI plays a meaningful role in producing content you see, I disclose it. The standard:
- Virtual staging or AI photo edits beyond minor color/exposure correction: disclosed on the listing description and watermarked or labeled where the platform supports it.
- AI-generated marketing graphics: labeled in the caption or alt text.
- AI-drafted but human-reviewed text (most of what I publish): not individually labeled, but covered by this policy. The review-before-publish standard is the disclosure.
- AI-generated voice or video of me: none currently used. If that changes, it will be disclosed at the point of use.
This standard aligns with NAR’s evolving guidance on AI in real estate and with the state-level disclosure expectations that are starting to appear in RI, MA, and CT real estate commission communications.
Your rights
If you are my client, you can:
- Ask whether any specific piece of content I sent you was AI-assisted. I will tell you. No charge, no judgment.
- Opt out of AI-generated content for your own listing. If you would rather I write your MLS description, listing remarks, or marketing emails the slow way, with no AI in the loop, that is your call. Tell me when we sign the listing agreement and I’ll handle it manually.
- Request the unedited versions of any AI-enhanced photo used on your listing.
- See the raw MLS feed for any search I have set up for you, with no ranking or filtering layer.
- Request that your conversation transcripts not be summarized by AI. Default behavior on most call summaries is opt-in only.
Tools currently in use
For transparency, the AI tools and platforms I currently use in some capacity:
- Anthropic Claude (this content drafting, market analysis assist)
- ChatGPT (research, comp data review)
- Listing description generators built into Coldwell Banker’s marketing stack
- Photo enhancement tools that include AI-assisted features (Lightroom AI, BoxBrownie, Virtual Staging AI)
- Meta Ads with HEC restrictions
- Google Ads with HEC restrictions
This list will be updated when tools change. The last update date appears at the bottom of this page.
Update process
This policy is reviewed twice a year, and any time NAR, the RI Real Estate Commission, MCAD-related housing guidance, or CT CHRO publishes new AI-related guidance. The dateModified field on this page reflects the most recent update.
Questions or concerns
If something on this page is unclear, or you think I have not held to it, contact me directly. I would rather hear about it from you than have it become a complaint.
Frequently asked questions
Will AI affect which listings I see?
No. The MLS feed I share with you is the complete feed for your search criteria — price range, beds, baths, geography, and any specifics you give me. There is no AI ranking layer between the MLS and your inbox. If you want to verify, ask me to share the raw search parameters and the unfiltered count of matches.
Can I opt out of AI being used in my listing’s marketing?
Yes. If you would rather I write your MLS description, listing remarks, virtual staging, and marketing emails the slow way, with no AI in the loop, that is your call. Tell me when we sign the listing agreement and I will handle every piece of content manually. Your opt-out costs you nothing extra.
How do I know if a piece of content from you was AI-assisted?
Ask me. I will tell you. There is no penalty, no judgment, no fine print. AI-drafted listing remarks, blog posts, captions, and email newsletters are reviewed by me before publication — I take responsibility for everything that goes out under my name. But if you want a specific item flagged, just ask.
Are AI-generated listing photos and virtual staging allowed?
Yes, with disclosure. NAR and most state real estate commissions treat AI-enhanced or AI-staged photos the same way they treat traditional virtual staging: it is allowed if it is clearly disclosed to buyers and does not misrepresent the property’s actual condition. When AI is used for staging or photo enhancement on your listing, the listing remarks call it out, and the unedited photos are available on request.
Can AI replace what a real estate agent does?
No, and that is the point of this policy. AI accelerates research, drafting, and analysis. It does not negotiate offers, read body language at a showing, push back on a low appraisal, or know when a seller is bluffing. The judgment, the relationships, the courage to tell you when a deal is wrong — that is mine. AI is a tool I use to do that job faster and with better data. It is not a substitute.
Alex Parmenidez
Broker Associate — Licensed in RI, CT & MA
Coldwell Banker Realty
196 Waterman Street, Providence, RI 02906
Cell (401) 426-4825 · Office (401) 351-2017
[email protected] · alexparmenidez.realtor
Last updated: May 26, 2026.